How is this tool Generative?
Interviews are a qualitative research tool that provide rich insight into the behaviours, attitudes, motivations and preferences of stakeholders. The interview guide can be optimized for one-on-one or group interviews to achieve this detailed understanding.
Why use this tool?
The interview guide can inform your strategy for selecting and asking the right questions to your stakeholders. An interview is a direct interface with the community and can be structurally optimized to understand their values and challenges.